Overview
The website suffers from an outdated user interface (UI), poor user experience (UX) design, non-intuitive navigation, and insufficient mobile responsiveness. Which results in low user engagement, high bounce rates, and potential accessibility issues.
Modern design, with improved navigation, streamlined content, emphasized CTAs, and enhanced accessibility features, enhances user engagement and drives higher conversion rates.
Product Designer
6 days
Insights
Outdated and clutter design
1
The design feels outdated and lacks visual impact. The color scheme is bland, and typography is not modern, failing to create a strong first impression or brand identity.
2
Prioritizing information isn't implied here, which makes it hard for users to find what they need quickly. Also, the CTAs lack visual emphasis.
3
The site lacks testimonials, client logos, or case studies, which could enhance credibility and user interaction.
Competitive Analysis
Identified content & design patterns
I analyzed 5-6 publications websites to understand what type of experience visitors get when they land on the websites. I also identified the content and design patterns for different sections, and shape hypothesis over what should be included in a website and how it should be displayed.
Wireframes
Early visualization of design layout
Created wireframes to visualize the layout and structure of the website. It helped us to plan the placement of key elements and test user flows, ensuring a functional and user-friendly design.
Design
Style Guide
Reflecting brand's identity & values
Since I was informed to use pink as a primary color, I chose colors that would sit well with the pink and keep the website minimal. It provided detailed specifications for design elements, ensuring uniformity across the website and strengthening brand recognition.
Typography
This is a publishing website.
This is a publishing website.
This is a publishing website.
This is a publishing website.
This is a publishing website.
Color Pallete
#E23865
#ACACAC
#FDFDFD
#090304
Website Design
Redesigning the interface with a better UX
Prototyping
Simple Design
A visually appealing interface doesn't promise conversion, but a simple and intuitive interface does convert better.
Time management
Delivering a project within a tight deadline helps me manage time effectively and use resources wisely.