Overview
The website has an outdated design, non-intuitive navigation, heavy text content, and poor mobile responsiveness. These issues compromise user engagement and reduce the likelihood of conversions.
A revamped website with modern UI/UX principles enhances user engagement, improves navigation, optimizes mobile responsiveness, and ultimately increases conversion rates.
Product Designer
10 Days
Insights
Difficult to navigate & find information
The existing website lacks modern aesthetics and usability, making it difficult for users to navigate and find information quickly. There is also a significant opportunity to streamline content for better readability.
Competitive Analysis
Identified content & design patterns
I analyzed 3-4 top expatriate websites to understand what type of experience visitors get when they land on the websites. I also identified the content and design patterns for different sections, and formed hypothesis over what should be included in a website and how it should be displayed.
Ideation Phase
Sitemap
Organizing & structuring the pages
Created a sitemap to define the hierarchy of pages and ensure intuitive navigation, making it easier for users to find information quickly and efficiently. The sitemap served as a blueprint for organizing content and improving the overall user experience by providing a coherent and navigable structure.
Wireframes
Early visualization of design layout
Wireframes allowed for early visualization of the design and helped identify potential usability issues before detailed design work began. They served as a foundation for discussing and refining design ideas, ensuring that the final product would meet user needs and business goals effectively.
Style Guide
Reflecting brand's identity & values
A comprehensive style guide was developed to standardize the website’s visual elements. This ensured a unified look and feel, enhancing the user experience and reinforcing the brand’s identity.
Typography
Montserrat is the font.
Color Palette
#D4AF37
#8F8F8F
#FAFAFA
#070502
Website Design
Redesigning the interface with a better UX
Prototyping
Collboration
I've collaborated with different departments for this project, from copywriting to graphic design to development. Every person played their part, and their feedback helps me in refining the final outcome.
Continuos learning
Since I didn't know anything about expatriates and their benefits. Through research, I gained an understanding of its application, which definitely helped me acquire new knowledge.
Time management
Collaborating with other departments to deliver the final outcome on the deadline helps me manage time effectively and use resources wisely.