CDP websites consistently fail the same way, technical jargon aimed at engineers not to the marketers, who hold the budget and sign the contracts.
A website that communicates a complex platform clearly, builds trust quickly to showcase Ontarget as the go-to real-time CDP for personalized advertising.
Deliverables
Framer website design
Product MVP concept
Design System/UI kit
Website Design
With the research, hypothesis, and structure in place, every page was designed with a single primary conversion action and a consistent component language across all breakpoints
Audience clarity changes every decision
Identifying that the real buyer is a marketer, not an engineer, shaped every headline, CTA label, and section order. Designing for the right person from the start saved rounds of revision later.
Research reveals gaps, not just patterns
Competitive analysis taught me more from what competitors were missing than what they were doing well. Positioning privacy-first as a product benefit came directly from noticing every competitor buried it in a footer policy page.
End-to-end ownership sharpens decisions
Designing a site I also built in Framer changed how I designed. I thought about animation while composing layouts, and component reuse while building grids. The translation loss of a designer-developer handoff disappears entirely.
