From Hours to Seconds, A simplified booking process

Overview

Research

Opportunity

Ideation

Branding

UI Design

Prototyping

Result

Behind the Design

When my friend's university vacations were over, he went all the way to the university, covering a distance of 239.7 km, to book a hostel room. He didn't get the desired room because someone who lives nearby had already booked it. This isn't the case for my friend alone, but for many students who came far from their homes to study.

So I started looking for an existing solution in the local and online markets but didn't find any solution tailoring to the needs of the students. This is when the Resthunt comes into life.

Overview

Problem

Accommodation seekers in Pakistan, including students, job holders, and travelers, face challenges in finding suitable lodgings that meet their preferences, leading to time-consuming searches, unclear information, and difficulty in booking accommodations.

Outcome

User-friendly platform that simplifies the accommodation search process with advanced search filters, secure payment integration, and real-time available properties, resulting in an efficient and stress-free experience for accommodation seekers.

Team

1 Product Designer, 1 Developer

1 Product Designer,

1 Developer

My Role

Product Designer

Timeline

03 month

Understanding the Problem Space

What is working?

What is
working?

Users are actively using social media and online platforms for various purposes, indicating a familiarity and comfort with digital tools.

What is not working?

Users face challenges in finding suitable accommodations due to limited options, unclear information, and difficulties in the booking process.

Improvement required?

Range of accommodation options, property information, and booking process with secure payment integration.

Web view prototyping

Mobile view prototyping

Research Phase

Competitive Analysis

Existing solutions contain vague design and information

Conducted a thorough analysis of competitors to identify opportunities for improvement and gaps in existing solutions. Presented the comparison of competitors below to facilitate easy understanding.

User Insights

Finding suitable accommodation is a time consuming task

Gathered valuable user insights through direct interaction with the target audience and a survey. Summarized key findings below for easy interpretation.

User Personas

Meet the audience of Resthunt

Created detailed user personas based on insights from competitive analysis and user surveys. Ensured that the personas accurately represent the diverse needs and preferences of the target audience to foster empathy and understanding.

Opportunity

We can streamline bookings with advanced filters, secure payments, and user-friendly features. This will save the user's time and enhance their experience. By using user insights continuously, we can aim for even higher satisfaction.

Ideation Phase

Information Architecture

Organizing & structuring the platform's content

Developed a comprehensive information architecture to organize and structure the platform's content effectively. Ensured clarity and intuitiveness in the arrangement of information, aligning it closely with the target audience's needs and preferences.

Task flow

Outlining the user journey

Crafted logical and intuitive task flows based on the information architecture to guide users seamlessly through the platform. Prioritized actions in accordance with user personas' goals, providing clear explanations of each task flow's relevance to the user journey.

Branding

Reflecting platform's identity & values

The branding elements of RestHunt, meticulously crafted to reflect the platform's identity and values. From the intuitive logo design to the carefully selected typography, each element embodies the essence of RestHunt. Check out the complete brand guidelines deck here.

User Interface Design

Crafting the Interface based on insights

Properties Page
Detail Page
Custom Booking
Lister Dashboard
Add Property

Mobile App

Properties Page
Users can instantly see the properties listed in their selected location, and can further enhance the searching experience by using advanced filters.
Detail Page
Users can see comprehensive details about the selected property, including its location, facilities, pricing, rooms types, to reviews, etc.
Custom Booking
In case the users wanted to reserve the place for the specific dates, they can achieve it by using custom booking option available in chat.
Lister Dashboard
Lister/property owner can see the instant metrics about their properties and account performance in their dashboard page.
Add Property
Intuitive and simple layout for property listers to add and update their property details on Resthunt frictionlessly.

Properties Page
Users can instantly see the properties listed in their selected location, and can further enhance the searching experience by using advanced filters.
Detail Page
Users can see comprehensive details about the selected property, including its location, facilities, pricing, rooms types, to reviews, etc.
Custom Booking
In case the users wanted to reserve the place for the specific dates, they can achieve it by using custom booking option available in chat.
Lister Dashboard
Lister/property owner can see the instant metrics about their properties and account performance in their dashboard page.
Add Property
Intuitive and simple layout for property listers to add and update their property details on Resthunt frictionlessly.

Mobile App

Mobile App

Prototyping

Walk through to show what's inside

Check out the complete prototyping of the web app and mobile app by clicking on the buttons below.

Web view prototyping

Mobile view prototyping

User Testing

Validating the result through prototyping

Task completion rate:

92%

Average time to complete the task:

1 min 4 sec

Average rating on a scale of 1 to 10:

8.8

Likelihood of using resthunt:

9.0

Task completion rate:

92%

Average time to complete the task:

1 min 4 sec

Average rating on a scale of 1 to 5:

4.7

Likelihood of using resthunt:

5.0 How do you feel about using Resthunt for your accommodation purposes?

Using RestHunt for my accommodation needs, feels really convenient and easy. I like the ability to find places that match my budget and preferences. It saves me a lot of time and reduces the stress of finding a suitable place to stay.

Next Steps

01

Localization

Provide dedicated customer support in local languages, localized themes, culturally relevant visuals, and innovative functionalities tailored to the needs of Resthunt users.

02

Hunt bot

By incorporating a hunt bot, users can have a high level of convenience & customization in the property search and booking process. It will also reduce the load on human customer support, allowing them to focus on more complex issues.

03

Monitoring user activity

Monitoring user activity using different methods like heatmaps, conversion funnels, and surveys, will guide the next steps and make the product more efficient.

Final Takeaways

01

Collboration

Collaborating with a developer helps us share and receive feedback, and validate our ideas. It also allows us to understand each other's domain.

02

Iteration is the key

Getting feedback from the users on the initial design helps us understand the value of user feedback and why iteration is the key to creating a user-friendly design.

03

Time management

Collaborating with other departments to deliver the final outcome on the deadline helps me manage time effectively and use resources wisely.

Nice right? We should chat about it.

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From Hours to Seconds, A simplified booking process

From Hours to Seconds, A simplified booking process