Smarter way to find, book, and manage real talent

Smarter way to find, book, and manage real talent

Smarter way to find, book, and manage real talent.

Overview

Research

Opportunity

Ideation

Design System

UI Design

Design Handoff

Takeaways

Overview

Overview

Problem

The talent booking industry runs on fragmented systems, back-channel deals, and zero protection for the people at the centre of it all "the talent".

Outcome

A talent management SaaS platform that simplifies how talent is discovered, booked, and paid globally, securely, and on their own terms through user-friendly platform.

Team

2 Product Designers, Developers

2 Product Designers, Developers

My Role

Product Designer

Product Designer

Timeline

03 month

Understanding the Problem Space

Understanding the Problem Space

What's a Talent?
What is
working?

Any professional performer, creator, or public figure seeking to be discovered and booked globally (including actors, musicians, athletes, models, influencers, event hosts, and more).

What's a Seekr?

A brand, production company, casting director, event organizer, or individual looking to find, vet, and officially book talent for projects and engagements.

What's the core tension?

The talent booking industry runs on fragmented systems, back-channel deals, and zero protection for the people at the centre of it all "the talent".

View prototyping

Research Phase

Research Phase

Competitive Analysis

Existing solutions contain vague design and information

Conducted a thorough analysis of competitors to identify opportunities for improvement and gaps in existing solutions. Presented the comparison of competitors below to facilitate easy understanding.

Conducted a thorough analysis of competitors to identify opportunities for improvement and gaps in existing solutions. Presented the comparison of competitors below to facilitate easy understanding.

User Insights

Finding right talent is a time consuming (fragmented) task

Gathered valuable user insights through direct interaction with the target audience and a survey. Summarized key findings below for easy interpretation.

Gathered valuable user insights through direct interaction with the target audience and a survey. Summarized key findings below for easy interpretation.

information architecture for the user
User Personas

Meet the audience of Keeklr

Created detailed user personas based on insights from competitive analysis and quick research. Ensured that the personas accurately represent the diverse needs and preferences of the target audience to foster empathy and understanding.

Created detailed user personas based on insights from competitive analysis and quick research. Ensured that the personas accurately represent the diverse needs and preferences of the target audience to foster empathy and understanding.

Opportunity

Opportunity

Make an operationally complex system feel effortless to a performer who just wants to get booked, and to a brand manager who needs it done by Thursday without exposing both talent and clients to unnecessary risk (payments protected, and every interaction documented).
Make an operationally complex system feel effortless to a performer who just wants to get booked, and to a brand manager who needs it done by Thursday without exposing both talent and clients to unnecessary risk (payments protected, and every interaction documented).
Make an operationally complex system feel effortless to a performer who just wants to get booked, and to a brand manager who needs it done by Thursday without exposing both talent and clients to unnecessary risk (payments protected, and every interaction documented).

Ideation Phase

Ideation Phase

Information Architecture

Organizing & structuring the platform's content

Developed a comprehensive information architecture to organize and structure the platform's content effectively. Ensured clarity and intuitiveness in the arrangement of information, aligning it closely with the target audience's needs and preferences.

Developed a comprehensive information architecture to organize and structure the platform's content effectively. Ensured clarity and intuitiveness in the arrangement of information, aligning it closely with the target audience's needs and preferences.

Task flow

Outlining the user journey

Crafted logical and intuitive task flows based on the information architecture to guide users seamlessly through the platform. Prioritized actions in accordance with user personas' goals, providing clear explanations of each task flow's relevance to the user journey.

Crafted logical and intuitive task flows based on the information architecture to guide users seamlessly through the platform. Prioritized actions in accordance with user personas' goals, providing clear explanations of each task flow's relevance to the user journey.

Design System

Reflecting platform's identity & values

Keeklr's design system wasn't just a style guide, it was the single source of truth that ensured every component, interaction, and visual decision across the platform spoke the same language.

Keeklr's design system wasn't just a style guide, it was the single source of truth that ensured every component, interaction, and visual decision across the platform spoke the same language.

information architecture for the user
User Interface Design

Crafting the Interface based on insights

Crafting the Interface based on insights

  • Dashboard Page
  • Explore Page
  • Booking Page
  • Jobs Page
  • Seekr Dashoard
  • Projects Page
  • AI Hire Page

  • Dashboard Page

    Talent will see their quick stats insights, action items and invite their friends to join the platform

  • Explore Page

    Talent will see the talent and products listed on the platform., and can perform respective actions in their detail pages

  • Bookings Page

    Talent will see their listed booking and can apply filters to specify them accordingly.

  • Jobs Page

    Talent will see the personalized job listing covering both projects and jobs and can apply filters to specify them accordingly.

  • Seekr Dashoard

    Intuitive and simple layout for property listers to add and update their property details on Resthunt frictionlessly.

  • Dashboard Page

    Talent will see their quick stats insights, action items and invite their friends to join the platform

  • Explore Page

    Talent will see the talent and products listed on the platform., and can perform respective actions in their detail pages

  • Bookings Page

    Talent will see their listed booking and can apply filters to specify them accordingly.

  • Jobs Page

    Talent will see the personalized job listing covering both projects and jobs and can apply filters to specify them accordingly.

  • Seekr Dashoard

    Seekr will see their quick stats insights, action items, and send booking request using Hire AI button.

  • Projects Page

    Seekrs will create and see listed projects along with their respective jobs and the application activity.

  • AI Hire Page

    Seekrs will prompt the Hire AI to get tailored talent profiles to share the hire them for the respective job.

Mobile View

Mobile View

Mobile View
Prototyping

Walk through to show what's inside

Walk through to show what's inside

View prototyping

Design Review & Handoff

Design Review & Handoff

Once the MVP/MLP reached completion, I then created design handoff for the engineering team covering component states, prototyping videos etc. and then the lead took the work forward and presented it to the stakeholders on behalf of the team.
Once the MVP/MLP reached completion, I then created design handoff for the engineering team covering component states, prototyping videos etc. and then the lead took the work forward and presented it to the stakeholders on behalf of the team.
Once the MVP/MLP reached completion, I then created design handoff for the engineering team covering component states, prototyping videos etc. and then the lead took the work forward and presented it to the stakeholders on behalf of the team.

Next Steps

Next Steps

01

01

01

Platform Launch

Country-level Talent Onboarding Representatives will identify and invite talent across major markets, with pre-created claim-ready profiles to minimize sign-up friction.

02

02

02

Ecosystem expansion

The Keeklr Partner Network (studios, transport, HMU, wardrobe, and equipment rental) will be integrated directly into bookings, building a full production infrastructure within the platform.

03

03

03

Financial layer

Talent earnings flow into a Keeklr eWallet, spendable within the ecosystem or withdrawn via a Mastercard/Visa Debit Card, making global payments genuinely frictionless.

Final Takeaways

Final Takeaways

01

01

01

Best platforms protects

Keeklr was built to shift the risk away from talent, through escrow payments, verified profiles, digital booking agreements, and a structured code of conduct neither side can quietly bypass.

02

02

02

Clarity in the interface

Global payment routing, digital agreement generation, calendar management, and multi-platform sync all run in the background. The interface's job was to make all of it feel effortless.

03

03

03

Trust is the product

Every design decision, verified badges, protected contracts, bookings, and transparent ratings was made in service of one goal, a platform both sides can rely on, every time.

Nice right? We should chat about it.

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