Enhanced User Experience by optimizing accessibility

Enhanced User Experience by optimizing accessibility

Enhanced User Experience by optimizing accessibility

Overview

Background

For this project I collaborated with cross functional teams to create a design that speaks to the Expatriate Global's target audience.

Goal

A revamped website centered around users, modern UI/UX Design, simplicity and ease of use.

Deliverables
  1. Website design

  2. Prototype

  3. Design System/UI kit

Problem Statement

Problem Statement

The website has an outdated design and structure, inconsistent and text heavy content,

and poor mobile responsiveness. These issues compromise user engagement

and reduce the likelihood of conversions.

The website has an outdated design and structure, inconsistent and text heavy content, and poor mobile responsiveness. These issues compromise user engagement and reduce the likelihood of conversions.

The website has an outdated design and structure, inconsistent and text heavy content, and poor mobile responsiveness. These issues compromise user engagement and reduce the likelihood of conversions.

(Previous Design)

Hypothesis

Hypothesis

By implementing a modern, centered around users, simplicity and ease of, better content hierarchy, prominent CTAs, and enhanced mobile responsiveness will significantly improve user engagement and conversion rates.

By implementing a modern, centered around users, simplicity and ease of, better content hierarchy, prominent CTAs, and enhanced mobile responsiveness will significantly improve user engagement and conversion rates.

By implementing a modern, user-centric redesign focused on intuitive navigation, prominent CTAs, and enhanced mobile responsiveness will significantly improve user engagement and conversion rates.

Design system & Components

Design system & Components

The design system wasn't just a style guide, it was the single source of truth that ensured every component, interaction, and visual decision across the platform spoke the same language.

The design system wasn't just a style guide, it was the single source of truth that ensured every component, interaction, and visual decision across the platform spoke the same language.

Redesigned the website with a better UX

Redesigned the website with a better UX

The final website design brings expatriate global's identity to life, putting user experience at the forefront. With easy navigation, a mobile-first approach, and a flexible UI Kit, expatriate's online presence now feels as reliable and innovative as the their services.

The final website design brings expatriate global's identity to life, putting user experience at the forefront. With easy navigation, a mobile-first approach, and a flexible UI Kit, expatriate's online presence now feels as reliable and innovative as the their services.

  • Home Page
  • About Page
  • Services Page
  • Home Page

  • About Page

  • Services Page

  • Tablet View

  • Home Page

  • About Page

  • Services Page

  • Tablet View

  • Mobile View

  • Home Page

  • About Page

  • Services Page

  • Tablet View

  • Mobile View

Walk through to show what's inside

Walk through to show what's inside

Final Takeaways

Final Takeaways

01

01

01

Collboration

I've collaborated with different departments for this project, from copywriting to graphic design to development. Every person played their part, and their feedback helps me in refining the final outcome.

02

02

02

Continuos learning

Since I didn't know anything about expatriates and their benefits. Through research, I gained an understanding of its application, which definitely helped me acquire new knowledge.

03

03

03

Time management

Collaborating with other departments to deliver the final outcome on the deadline helps me manage time effectively and use resources wisely.

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Enjoyed This? There's More Ahead!

Read the next case study or read the detailed version of this case study.

Enjoyed This? There's More Ahead!

Read the next case study or read the detailed version of this case study.

Let's ship the product

quickly

right way

Whether you need a new product or just a design tweak, I'm just a call away.

Let's ship the product

quickly

right way

Whether you need a new product or just a design tweak, I'm just a call away.

Let's ship the product

quickly

right way

Whether you need a new product or just a design tweak, I'm just a call away.

Let's ship the product

quickly

right way

Whether you need a new product or just a design tweak, I'm just a call away.

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