Enabling Creators to Publish Faster across Platforms…

Enabling Creators to Publish Faster across Platforms

Enabling Creators to Publish Faster across Platforms…

Overview

Research

Opportunity

Ideation

Design System

UI Design

Design Handoff

Takeaways

Overview

Overview

Problem

Both platforms' content uploading is controlled through the super admin. There was no existing tool for creators to upload on their own. Everything needed to be built from a blank slate.

Outcome

A talent management SaaS platform that simplifies how talent is discovered, booked, and paid globally, securely, and on their own terms through user-friendly platform.

My Role

Product Designer

Product Designer

Timeline

14 days

Research Phase

Research Phase

Insights

Understanding the space before designing it

information architecture for the user
Platform Differentiation

Two platforms, 2 different rules

A creator uploading to both platforms needs the tool to clearly distinguish between them, different content policies, different audience demographics, and critically, different monetization models. This distinction needed to be made at the very first step of the upload flow, not buried in settings.

A creator uploading to both platforms needs the tool to clearly distinguish between them, different content policies, different audience demographics, and critically, different monetization models. This distinction needed to be made at the very first step of the upload flow, not buried in settings.

information architecture for the user

Opportunity

Opportunity

By giving creators a unified dashboard that clearly distinguishes between the two platforms at every relevant step (platform selection, pricing configuration, and analytics). While maintaining a single consistent account, creators will be able to manage their full catalog without confusion, publish content faster, and have meaningful visibility into how each series performs.
By giving creators a unified dashboard that clearly distinguishes between the two platforms at every relevant step (platform selection, pricing configuration, and analytics). While maintaining a single consistent account, creators will be able to manage their full catalog without confusion, publish content faster, and have meaningful visibility into how each series performs.
By giving creators a unified dashboard that clearly distinguishes between the two platforms at every relevant step (platform selection, pricing configuration, and analytics). While maintaining a single consistent account, creators will be able to manage their full catalog without confusion, publish content faster, and have meaningful visibility into how each series performs.

Ideation Phase

Ideation Phase

Information Architecture

How the design came together

Ideation centered on two things: the information architecture of the sidebar navigation, and the structure of the multi-step upload flow. Both needed to accommodate the dual-platform complexity without making the interface feel heavy or overwhelming.

Ideation centered on two things: the information architecture of the sidebar navigation, and the structure of the multi-step upload flow. Both needed to accommodate the dual-platform complexity without making the interface feel heavy or overwhelming.

Task flow

Five steps, Zero ambiguity

The multi-step upload flow was the most structurally complex design challenge. A creator creating a new series needs to make decisions across five distinct categories, and each decision shapes the next. The step order was designed deliberately: platform selection first, because everything else (pricing model, content policy) depends on it.

The multi-step upload flow was the most structurally complex design challenge. A creator creating a new series needs to make decisions across five distinct categories, and each decision shapes the next. The step order was designed deliberately: platform selection first, because everything else (pricing model, content policy) depends on it.

Design System

Reflecting platform's identity & values

Keeklr's design system wasn't just a style guide, it was the single source of truth that ensured every component, interaction, and visual decision across the platform spoke the same language.

Keeklr's design system wasn't just a style guide, it was the single source of truth that ensured every component, interaction, and visual decision across the platform spoke the same language.

information architecture for the user
User Interface Design

Crafting the Interface based on insights

Crafting the Interface based on insights

  • Dashboard Page
  • Explore Page
  • Booking Page
  • Jobs Page
  • Seekr Dashoard

  • Dashboard Page

    Talent will see their quick stats insights, action items and invite their friends to join the platform

  • Explore Page

    Talent will see the talent and products listed on the platform., and can perform respective actions in their detail pages

  • Bookings Page

    Talent will see their listed booking and can apply filters to specify them accordingly.

  • Jobs Page

    Talent will see the personalized job listing covering both projects and jobs and can apply filters to specify them accordingly.

  • Seekr Dashoard

    Intuitive and simple layout for property listers to add and update their property details on Resthunt frictionlessly.

  • Dashboard Page

    Talent will see their quick stats insights, action items and invite their friends to join the platform

  • Explore Page

    Talent will see the talent and products listed on the platform., and can perform respective actions in their detail pages

  • Bookings Page

    Talent will see their listed booking and can apply filters to specify them accordingly.

  • Jobs Page

    Talent will see the personalized job listing covering both projects and jobs and can apply filters to specify them accordingly.

  • Seekr Dashoard

    Seekr will see their quick stats insights, action items, and send booking request using Hire AI button.

Prototyping

Walk through to show what's inside

Walk through to show what's inside

Design Review & Handoff

Design Review & Handoff

Once the MVP/MLP reached completion, I then created design handoff for the engineering team covering component states, prototyping videos etc. and then the team lead took the work forward and presented it to the stakeholders on behalf of the team.
Once the MVP/MLP reached completion, I then created design handoff for the engineering team covering component states, prototyping videos etc. and then the team lead took the work forward and presented it to the stakeholders on behalf of the team.
Once the MVP/MLP reached completion, I then created design handoff for the engineering team covering component states, prototyping videos etc. and then the team lead took the work forward and presented it to the stakeholders on behalf of the team.

Next Steps

Next Steps

01

01

01

Creator earnings dashboard

The monetization model is currently designed but revenue tracking and payout history screens are the natural next module once the earnings infrastructure is confirmed

02

02

02

Episode-level A/B testing for thumbnails

The analytics foundation supports this; surfacing it as a creator action is the next step toward helping creators actively optimize performance, not just observe it

03

03

03

Bulk upload and scheduling

High-volume creators publishing multiple episodes per week need batch upload capabilities and a publishing calendar to manage release cadence effectively

Final Takeaways

Final Takeaways

01

01

01

Platform context is a design primitive

When one tool serves two distinct platforms, context isn't a secondary concern, a creator should never be unsure where their content is going.

02

02

02

Progressive complexity beats feature dumping

The five-step upload flow works because it introduces complexity only when the creator is ready for it (platform selection before pricing; series before episodes). The step order isn't arbitrary, it mirrors the logical dependency chain of the decisions.

03

03

03

AI accelerates iteration, not direction

Using AI in the ideation phase genuinely compressed the layout exploration timeline. But the valuable work of design judgment remained (platform's dual-audience structure, optimaal upload flow etc.)

Nice right? We should chat about it.

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